IF YOU ARE A PATIENT NEW TO EYE ASSOCIATES OF PINELLAS WHERE YOUR FIRST APPOINTMENT WAS NOVEMBER 16, 2015 OR LATER, THIS NOTICE DOES NOT APPLY TO YOU.
IF YOU’RE A PATIENT THAT WAS SEEN ANY TIME PREVIOUS TO NOVEMBER 16, 2015 THEN PLEASE READ THE NOTICE BELOW. CALL THE TOLL FREE NUMBER AT THE BOTTOM OF THE BACK PAGE IN ORDER TO RECEIVE YOUR VERIFICATION CODE SO THAT YOU MAY APPLY FOR THE 1 YEAR IDENTITY THEFT PROTECTION.
Dear Valued Patient:
This letter is to notify you that your personal information may have been subject to an unauthorized access by unknown persons. Southeast Eye Institute, P.A. d/b/a Eye Associates of Pinellas (SE Eye) has been using practice management software maintained by an off-site vendor Bizmatics, Inc. (Bizmatics). SE Eye like many medical practices utilizes the services of independent off-site vendors for some services. On March 30, 2016, Bizmatics notified us that it had suffered a data breach and “at least some” of our patient file information had been accessed by unauthorized individuals. Bizmatics is a major provider of medical practice software serving over 15,000 medical practices. Bizmatics’ services to medical providers are covered by information security laws including HIPAA. Several other practices were also impacted by the breach. Bizmatics is unable to identify which patient files were accessed, therefore, we are unable to determine if your file was accessed. Bizmatics has advised us that it maintained information in segregated files to increase security. For example, names were kept separate from addresses. Bizmatics is unable to determine if the unauthorized persons are able to collate the various data files. Bizmatics has advised us that it has notified the FBI and has hired a leading cybersecurity firm to strengthen its defenses against cyberattacks including hardening its firewall and network configurations. SE Eye is no longer using the Bizmatics practice management software.
Bizmatics has advised us that the data breach appears to have occurred in January of 2015 but it did not immediately become aware of the incident. The personal information that may have been accessed could include your: name, address, telephone number, social security number, date of birth, and insurance information. No patient care/medical or credit card information was in the Bizmatics system. We are notifying the consumer credit reporting agencies as is required by Florida law.
We are providing you with one year of FREE Identity Force identity theft protection and credit monitoring services at NO COST TO YOU.
We strongly encourage you to sign up NOW as a precautionary method of protecting your personal identity and credit. Enroll online using our secure web site and many of your benefits will be available to you instantly.
To sign up online please visit: https://secure.identityforce.com/benefit/seei
Step 1: Enter your First and Last name
Step 2: Enter your Email Address
Step 3: Enter your Verification Code [insert verification code]
Step 4: Click Continue button
Step 5: Enter the required information on the Personal Information page
Should you need assistance in enrolling, please contact IdentityForce toll-free at 1-877-694-3367 Monday through Friday, 8:30 AM to 5:30 PM.
As indicated, it is currently impossible for us to determine if your personal information has been compromised. Nevertheless, we would recommend that you: (1) obtain a copy of your credit report (this can be obtained free at https://www.annualcreditreport.com/index.action); and, (2) contact one of the three consumer credit reporting agencies (Experian, TransUnion or Equifax) and consider placing a “fraud alert”.
Equifax: (888)766-0008; www.fraudalerts.equifax.com. General: (800) 685-1111, www.equifax.com, P.O. Box 740241, Atlanta, GA 30374-0241.
Experian: (888) 397-3742; https://www.experian.com/fraud/center.html. General: (888)EXPERIAN (397-3742); www.experian.com; 475 Anton Blvd., Costa Mesa, CA 92626.
TransUnion: (800) 680-7289 (888-909-8872 for freeze); http://www.transunion.com/personal-credit/credit-disputes/fraud-alerts.page; TransUnion Fraud Victim Assistance Department, P.O. Box 2000, Chester, PA 19022-2000. General: (800) 680-7289; www.transunion.com; P.O. Box 2000, Chester, PA 19022-2000
If you find any evidence of identity theft you should contact your local law enforcement agency and go to the Federal Trade Commission website and report identity theft at:
If you have any questions the same should be directed to:
Eye Associates of Pinellas
9375 – 66th Street North
Pinellas Park, FL 33782
We sincerely apologize for any inconvenience and concern.
Eye Associates of Pinellas